
WEBSITE CLARITY AUDIT
We help service-based businesses turn a confusing homepage into one that's clear, welcoming, and easy to trust, for real visitors and the AI tools more people are turning to for recommendations, like ChatGPT and Google's AI Overviews.
This focused audit shows you what’s working, what’s unclear, and what to fix first so visitors know what you do, who you help, and what step to take next.
WHO THIS IS FOR
You do not need a full redesign to start improving your website. Sometimes the first win is knowing what is confusing people and what to fix first.
Your website looks okay, but visitors may not quickly understand what you offer or why it matters.
People visit your site, but they may not know what to click, where to go, or what happens next.
Before spending money on a redesign, you want clear, practical feedback on what should actually change.
More people are asking AI tools for recommendations before they even Google. If your homepage isn't clear, AI can't confidently recommend you either.

WHAT'S INCLUDED
This is not a technical deep dive or full redesign. It is a focused audit of your homepage clarity, messaging, trust signals, and next-step flow.
Includes:
Homepage clarity score
Main headline and message feedback
CTA review so visitors know what to do next
Audience fit and first-impression notes
Trust and proof scan
Top 3 priority fixes
Suggested hero direction with headline, subheadline, and CTA ideas
AI visibility check - how clearly AI search tools can "read" and summarize what you offer
NOT JUST FOR PEOPLE ANYMORE
Real visitors, and the AI tools they're increasingly asking for advice. A homepage that's a little cluttered or unclear doesn't just lose a human's attention... it gets skipped over by AI tools trying to figure out what you actually do. This audit makes sure you're clear to both.
SEE THE PROCESS
View a sample audit to see the type of feedback you’ll receive: what’s working, what’s unclear, your clarity score, and the highest-priority fixes.
Don’t just get found. Get understood.
A clear website helps people (and search tools) understand what you offer, who it’s for, and why they should trust you.

HOW IT WORKS
No long process. No full website project. Just focused feedback you can actually use.
Your website looks okay, but visitors may not quickly understand what you offer or why it matters.
Share your website, your offers, your ideal customer, and what you want visitors to do next.
Receive your clarity score, key findings, top 3 fixes, and suggested hero direction within 48 hours.

FOUNDING CLIENT OFFER
I'm kicking things off with 5 founding client spots at this rate. Once they're filled, I'll be moving to standard pricing.
Turnaround begins after your intake form is submitted.
FAQs
A Few Things to Know Before You Book
No. This is for websites that need clarity, not perfection. If your site feels confusing or underused, this audit is a good fit.
No. This audit gives you strategic feedback and priority fixes. A copy refresh or homepage blueprint can be added separately.
You’ll receive your audit within 48 hours after submitting the intake form.
Any platform is fine: Wix, Squarespace, WordPress, Showit, GHL, Shopify, or others.
